Vision, strategy and corporate values
Vision
Exel Composites aims to be the global leader of advanced composite profiles to the selected niche market segments. Our objective is to reinforce our market position by organic growth and acquisitions. We aim at generating good returns for the Company’s shareholders. Exel Composites' specialized total service, high quality products and long-term partnerships earn the Company the trust and confidence of its customers. In doing this Exel Composites offers its employees an exciting and rewarding place of employment.
Strategy
Exel Composites concentrates on demanding, customer-tailored composites profiles and products for industrial applications in selected market segments. Exel Composites' target is growth ahead of the market while maintaining good profitability. Acquisitions may be used to strengthen Exel Composites' competences or market position golbally or locally.
According to its strategy Exel Composites focuses on continuous production technologies including pultrusion, pullwinding and lamination.
The composite profile market grows at an annual rate of 4-5 per cent. Exel Composites is the world's leading composite profile manufacturer with an 11 per cent market position. The industry is fragmented and globally there are around 350 manufacturers. The average size of companies is around EUR 5 to 7 million. Growth in the industry is generated by new applications. Exel Composites has been one of the few consolidators of the industry over the years.
Profitable growth is ensured by concentrating on OEM customers in selected market segments chosen for their profitability and growth potential. Currently Exel Composites delivers products for the following industries and market segments: transportation, building, construction and infrastructure, energy industry, telecommunication, paper industry, electric industry, cleaning and maintenance, sports and leisure industry, machine industry and general industries.
Basis for profitable growth is also formed by Exel Composites' total service, customer-oriented operations and close cooperation with customers. Besides innovative and high-quality products, Exel Composites' total service consists of expertise in sales and customer service, technical support and long-term partnerships.
To meet the targets of the growth strategy Exel Composites invests in product and technology development and in technical sales. The objective behind innovative product and technology development is to generate competitive advantages for Exel Composites' customers. Investments are foucused on strengthening Exel Composites' position in the selected market segments. Profitable growth also requires continuous improvement of productivity and efficiency, which will be achieved through focused best practice initiatives and optimized site planning.
Corporate Values
Customers
Customer satisfaction
Exel only produces products and services which fulfill all the requirements agreed upon with our customers.
Long-term co-operation
We aim at long-term co-operation which benefits both parties.
Ability to innovate
We constantly invest on developing our products and our operations so as to be able to offer our customers competitive edge with our products and services.
Shareholders
Added value
Exel yields significant added value to the equity invested by shareholders by constant profitale business operations.
Consumers
Quality
Among customers Exel is known for its high quality products. Exel's products are competitive and fulfill quality and other requirements set by consumers.
Company
Legislation and other norms of the society
Exel follows in all its operations norms set by the community as well as high quality managing principles and modes of action.
Environment
Exel is committed to the European Responsible Care programme and follows its principles.
Profitability
Exel strives to ensure the existing jobs to its staff by profitable operations.
Personnel
Team work
Our operations are organized in accordance with the principles of team work. Individuals' possibilities to influence decisions and to take responsibilities is emphasized.
Responsibilities
Every employee at Exel is responsible for performing his job as well as possible and for achieving the team's objectives.
Co-operation
We help and support all our co-workers to achieve the best possible results. Co-operation includes Exel's all operations and business units without organization boundaries.